Prime Bank PLC and Pandamart, a prominent online grocery delivery platform in Bangladesh, have successfully executed a collaborative promotional campaign to mark international Mother’s Day. The joint initiative was designed to stimulate e-commerce transactions while offering consumers an exclusive opportunity to celebrate their mothers. A special ceremony was convened recently to mark the conclusion of the campaign and to felicitate the successful participants, according to an official corporate press release.
Promotional Framework and Selection Process
The operational parameters of the campaign focused on consumer spending metrics over a specific time frame. To qualify for the rewards, users of the Pandamart digital platform were required to place high-value orders on a designated date. Consequently, the ten customers who registered the highest cumulative financial expenditure on 8 May 2026 were selected as the official winners of the competition.
The campaign saw spontaneous consumer participation, with individuals increasing their transaction volumes to secure a position among the top ten spenders. Both Prime Bank and Pandamart engineered the initiative with the primary objective of extending institutional recognition to the mothers of these high-spending patrons.
Key Particulars of the Corporate Initiative
| Campaign Element | Operational Detail |
| Collaborating Brands | Prime Bank PLC and Pandamart |
| Target Occasion | Mother’s Day Celebration |
| Transaction Date | 8 May 2026 |
| Winner Selection | Top Ten Customers by Expenditure |
| Grand Prize | Special Family Dinner |
| Banquet Location | ‘Tarka’ Restaurant, Dhaka |
Culmination Ceremony and Dinner
In recognition of the winners and their families, a celebratory dinner was arranged at ‘Tarka’, a well-known dining establishment situated in the capital city, Dhaka. The event was curated to allow the winning customers to express their gratitude and affection towards their mothers in a formal setting.
The private banquet was attended by the successful contestants, their mothers, and other immediate family members. According to the organizational release, the presentation ceremony and subsequent dinner were conducted in a highly celebratory and appreciative atmosphere. The event successfully combined corporate consumer engagement with a community-focused tribute, leaving a memorable impression on all the families present.