Prime Bank PLC and Akter Properties Limited have launched a significant joint initiative aimed at enhancing customer benefits within the nation’s housing and banking sectors. The collaboration introduces attractive incentives for prospective homebuyers, combining bank-backed financial facilities with exclusive property discounts.
The formal agreement was signed at a ceremony held at Prime Aspire in Dhaka, highlighting the commitment of both organisations to delivering customer-centric services. According to a media statement issued by Prime Bank, the partnership intends to provide homebuyers with special privileges on Akhtar Properties’ apartments through bank-facilitated home loans.
Under the terms of the agreement, customers who purchase an Akhtar Properties apartment using a Prime Bank home loan will receive a 5 per cent discount on the base price. Notably, this incentive extends to Prime Bank employees, allowing them to enjoy the same benefits.
The signing ceremony was officiated by Mamur Ahmed, Senior Executive Vice President and Head of Distribution at Prime Bank, and Mohammad Akhtar Bissas, Managing Director of Akhtar Properties. Also in attendance were other senior officials, including Jowarder Tanvir Faisal, Executive Vice President and Head of Cards and Retail Assets at Prime Bank, and Md. Sajjad Masud, Deputy General Manager at Akhtar Properties.
This partnership exemplifies how financial institutions and real estate developers can collaborate to create tailored advantages for their customers, reflecting a growing trend of cross-sector initiatives in Bangladesh. Analysts suggest that the collaboration will strengthen Prime Bank’s home loan portfolio while simultaneously supporting the expansion of Akhtar Properties’ residential projects. By offering tangible benefits to customers, the initiative is expected to enhance both customer satisfaction and loyalty, contributing positively to the growth of the banking and real estate sectors.
Key Features of the Prime Bank–Akter Properties Partnership
| Feature | Details |
|---|---|
| Apartment Discount | 5% off base price |
| Eligible Customers | Prime Bank home loan clients and employees |
| Participating Institutions | Prime Bank PLC & Akter Properties Limited |
| Signing Venue | Prime Aspire, Dhaka |
| Principal Signatories | Mamur Ahmed (Prime Bank), Mohammad Akhtar Bissas (Akhtar Properties) |
| Supporting Officials | Jowarder Tanvir Faisal, Md. Sajjad Masud, other senior officials |
Industry observers anticipate that similar initiatives will expand in the future, fostering a closer alliance between financial institutions and property developers. This collaboration sets a new benchmark in Bangladesh’s banking and real estate sectors, promising benefits for both customers and institutions alike.
By integrating financial facilitation with property acquisition incentives, Prime Bank and Akhtar Properties have established a model that could inspire further strategic partnerships in the country’s emerging housing finance landscape.