Every year, as International Women’s Day approaches, global lifestyle brands swiftly pivot their marketing strategies to target female consumers. Bangladesh vividly mirrors this international trend. Just a year prior, a leading soap manufacturer launched a highly publicised campaign featuring prominent models, bloggers, and female entrepreneurs. The production was visually striking and impeccably executed, yet it […]

Scrolling through your social media feed, you are likely to find a mix of friends, meme pages, and celebrities flaunting their latest outfits or endorsing products sent to them for free. By liking, sharing, and engaging with their content, followers inadvertently sustain a power structure that is often problematic. However, a new viral TikTok trend […]