Soaring Gold Prices Boost One Gram Jewellery Trend in India
Sharp increases in global gold prices are significantly altering jewellery consumption patterns across South Asia, with households increasingly turning to imitation jewellery and lower-purity alternatives, particularly for weddings and cultural ceremonies. In Indian-administered Kashmir’s Srinagar, 29-year-old accountant Uzma Bashir is closely monitoring gold prices ahead of her upcoming summer wedding. She works at a consultancy […]
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