Intact Insurance has officially inaugurated a prestigious new chapter in its corporate legacy, transitioning from a dedicated supporter of speed skating to a National Partner of Team Canada. In a multi-year agreement brokered with the Canadian Olympic Committee (COC), the insurer is stepping onto the global stage just in time for the Milano Cortina 2026 Olympic Winter Games.
A Legacy Evolved
For over two decades, Intact has been a cornerstone of the Canadian speed skating community. This new partnership represents a significant scaling of that commitment, moving beyond a single discipline to support the entire breadth of Canadian Olympic talent. To mark this evolution, the creative agency Cossette has launched a sophisticated multi-platform campaign designed to resonate with the national sporting spirit.
The campaign, which remains active through to February 22, 2026, features a high-visibility rollout across traditional and digital channels. This includes heavy-weight placements on CBC/Radio-Canada, The Globe and Mail, and La Presse, alongside a strategic presence on YouTube and Pinterest.
The “Ice-Level” Creative Vision
At the centre of the initiative is a visually arresting television spot directed by the acclaimed Andrew De Zen, with cinematography by Oliver Millar. The production utilised bespoke mobile camera systems to achieve a perspective rarely seen in sports broadcasting.
The narrative follows athletes at ice level before “diving” into the microscopic grooves etched into the rink. This serve as a poignant metaphor for the years of grit, repetition, and perseverance required to bridge the gap between a child’s first strides and the Olympic podium.
Featured Athletes and Partnerships
The campaign highlights several prominent Canadian medal hopefuls who embody the brand’s values of resilience and excellence:
| Athlete | Sport | Notable Achievements |
| William Dandjinou | Short Track Speed Skating | World Championship Gold Medalist |
| Ella Shelton | Women’s Ice Hockey | Olympic Gold Medalist (Beijing 2022) |
| Laurie Blouin | Snowboarding (Slopestyle) | Olympic Silver Medalist & World Champion |
Collaborative Craftsmanship
Led by Cossette’s Montreal office in tandem with their Vancouver creative team, the campaign is a masterclass in cross-regional synergy. By blending technical innovation with emotional storytelling, Intact Insurance aims to reinforce its position not just as a provider of indemnity, but as a steadfast patron of Canadian ambition.
