G- Live Desk
Published: 29th July 2026, 12:34 AM
Sun Life Financial Inc. has officially announced the launch of Sun Life Private Wealth, a dedicated platform designed to cater to the bespoke financial needs of high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients across generations.
The newly introduced platform aims to provide a comprehensive suite of advisory, wealth planning, and support services to help affluent individuals build, preserve, and seamlessly transfer their wealth to future generations. To streamline client management, the platform features a unified intake and underwriting framework, harmonised administrative processes and documentation, alongside round-the-clock client support services.
Commenting on the launch, Sujoy Ghosh, Chief Executive Officer of Sun Life Private Wealth, highlighted that the new venture combines the group’s global financial strength, specialized technical expertise, and deep local market insights to deliver tailored multi-generational wealth preservation strategies.
The strategic launch coincides with a rapid expansion in global private wealth, particularly across the Asia-Pacific region. Capgemini’s World Wealth Report 2026 reveals that global HNW individual wealth surged by 8.7 per cent to reach $98.3 trillion in 2025. Asia-Pacific emerged as the fastest-growing region globally, recording an impressive 10.5 per cent year-on-year increase in wealth accumulation.
Key industry metrics and survey findings underpinning the platform’s strategic launch are detailed below:
| Industry & Market Parameter | Metric / Survey Detail |
| Platform Name | Sun Life Private Wealth |
| Parent Entity | Sun Life Financial Inc. |
| Chief Executive Officer | Sujoy Ghosh |
| Primary Target Market | High Net Worth (HNW) & Ultra High Net Worth (UHNW) clients |
| Core Service Offerings | Wealth creation, multi-generational wealth preservation, and transfer |
| Key Platform Features | Single intake & underwriting, harmonised forms, 24/7 client support |
| Global HNW Wealth Growth (2025) | Increased by 8.7% to $98.3 trillion |
| Asia-Pacific HNW Wealth Growth Rate | Regional leader at 10.5% (World Wealth Report 2026) |
| Singapore HNW Wealth Preservation Anxiety | 67% concerned wealth will not pass beyond children |
| Hong Kong HNW Wealth Preservation Anxiety | 44% concerned wealth will not pass beyond children |
The platform also directly addresses growing concerns regarding intergenerational wealth transfer. Research previously conducted by Sun Life highlighted significant anxiety among affluent Asian families regarding wealth longevity. The study revealed that 67 per cent of high-net-worth respondents in Singapore and 44 per cent in Hong Kong expressed concerns that their accumulated wealth might not survive beyond their children’s generation.
By offering unified underwriting and specialized advisory structures, Sun Life aims to capture an increasing share of Asia’s rapidly expanding private wealth management sector.
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