Bangladeshi-American DJ, music producer and music director Sanjoy Dev is on the verge of what he describes as the most significant milestone of his career, as he prepares to perform at the opening ceremony of the Canadian segment of the FIFA World Cup. With only a few months remaining before he turns 35, the artist finds himself at a defining moment professionally and personally.
Speaking from Toronto on Wednesday morning (Bangladesh time), Sanjoy confirmed that he will take to the stage at the renowned BMO Field on 12 June, shortly after midday local time. The high-profile opening ceremony will also feature internationally acclaimed performers, including Nora Fatehi and French hip-hop artist Vegedream. For Sanjoy, the opportunity represents not merely a performance, but a long-cherished dream realised on one of the world’s most visible cultural platforms.
The event is expected to draw global attention, with a star-studded line-up including Canadian music icons such as Michael Bublé, Alanis Morissette, Alicia Cara, Jessie Reyez, William Prince, and Eliana among others. The pre-match cultural programme has already generated significant international anticipation.
Sanjoy described his feelings as surreal, noting that even after extensive rehearsals and preparation, he still finds it difficult to fully comprehend the scale of the occasion. He said the experience feels like “living inside a dream,” highlighting both the pressure and excitement surrounding the performance.
Alongside the ceremony, attention has also centred on his World Cup anthem titled SIR SIR. The music video, shot in Morocco around a month ago, was released on 8 June via FIFA’s official YouTube channel. Within just four days, the video surpassed 100 million views, marking a rapid global reception and turning it into one of the tournament’s most widely discussed musical releases.
Sanjoy expressed deep gratitude for the overwhelming response, emphasising how audiences across different countries have embraced, danced to, and shared the track. He credited his production team for their behind-the-scenes efforts in bringing the project to life.
Over the years, Sanjoy has also built strong collaborative ties within the South Asian music industry, working with prominent Bangladeshi artists such as Habib Wahid, Tahsan Khan, and Jannatul Ferdoush Jafra.
Selected Works and Achievements
| Song / Project | Collaborating Artists | Achievement / Views |
|---|---|---|
| Ekla Duniya | Habib Wahid & Muza | Over 3.7 million views |
| Bhule Jabo | Tahsan Khan & Muza | Over 2.4 million views |
| Arale Harale | Jeffer | Over 6.5 million views |
| SIR SIR | International production team | 383 million views in 4 days |
Singer Habib Wahid praised Sanjoy’s achievement, describing him as a highly talented artist and noting that performing on a FIFA World Cup stage is a rare honour that brings pride not only to him personally but also to the wider Bangladeshi creative community.
Overall, Sanjoy Dev’s upcoming appearance at one of the world’s most prestigious sporting and cultural events marks a significant recognition of his growing international influence, symbolising a broader visibility for Bangladeshi musical talent on the global stage.