Kolkata is losing over 300 followers every minute

Kolkata Knight Riders’ (KKR) official Facebook page has been experiencing a surge of negative engagement over the past few days, with posts attracting waves of ‘Angry’ and ‘Haha’ reactions. Alongside these reactions, highly critical comments have flooded in, and the franchise has witnessed a significant decline in its follower count. Over the past 48 hours, KKR’s Facebook page has reportedly lost nearly one million followers.

The current backlash appears to have begun following the exclusion of left-arm pacer Mustafizur Rahman from the squad. Bought in the IPL auction for ₹9.2 crore, the Bangladeshi speedster’s removal has coincided with a sharp drop in the team’s social media following—from 18 million to 17 million. On average, this equates to roughly 500,000 followers lost per day, approximately 347 per minute, or 5 per second.

Mustafizur-related posts have generated intense online engagement. A single announcement regarding his exclusion received more than 203,000 reactions, including 137,000 ‘Angry’ and 40,000 ‘Haha’ responses. Over 60,000 comments accompanied the post, with many users expressing their frustration directed at the BCCI, IPL policies, and Indian cricket authorities.

Since Mustafizur’s removal, KKR has published nine additional posts covering topics such as Varun Chakravarthy, the New Zealand series, India’s Under-19 team, and Australian pacer Cameron Green. These posts have continued to attract a high volume of negative reactions and critical commentary, suggesting the team’s social media following remains unsettled.

To contextualise the social media impact, the following table summarises the reactions and follower change:

MetricCount / Change
Total followers lost (last 48 hrs)~1,000,000
Daily follower loss~500,000
Followers lost per minute347
Followers lost per second5
Reactions on Mustafizur post203,000+
‘Angry’ reactions137,000
‘Haha’ reactions40,000
Comments on Mustafizur post60,000+

Mustafizur Rahman has previously represented five IPL franchises—Sunrisers Hyderabad, Delhi Capitals, Mumbai Indians, Rajasthan Royals, and Chennai Super Kings—amassing 65 wickets in 60 IPL matches with an economy rate of 8.13. In 2024, Chennai Super Kings actively highlighted him across their social media platforms. However, this season, political considerations have prevented Mustafizur from participating in the IPL, triggering widespread discontent among fans.

This episode underscores the increasingly volatile nature of fan engagement on social media, where team decisions can provoke immediate and measurable backlash, reflecting both emotional investment and political sensitivities surrounding the sport.

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