Prime Bank PLC has introduced a next-generation contactless sticker card branded “TapIn”, developed in collaboration with Mastercard. The innovative Near Field Communication solution has been engineered by IDEMIA, with local technological support provided by ADN Technologies Limited. The launch reflects a broader push to accelerate secure and seamless digital payments across the country.
The unveiling ceremony was held at Prime Tower in the capital, where senior representatives from the participating organisations addressed invited guests. Among the speakers were M. Nazim A. Choudhury, Deputy Managing Director of Prime Bank; Syed Mohammad Kamal, Country Manager of Mastercard Bangladesh; and A. M. Ehsan-ul Haque, Chief Executive Officer of ADN Technologies Limited. They emphasised that technology-led innovation remains central to expanding financial inclusion and modernising payment infrastructure.
Seamless and Contactless Payments
TapIn is a thin, lightweight sticker embedded with Near Field Communication capability. It can be affixed to a mobile telephone, wallet, or other personal items, enabling swift payments by simply tapping on a compatible terminal. The solution reduces reliance on cash and eliminates the need to carry a traditional plastic card, while delivering equivalent functionality.
The sticker is linked directly to a customer’s bank account and can be used at all merchant outlets worldwide that accept Mastercard payments. In addition to in-store purchases, it supports online transactions and cash withdrawals at Prime Bank automated teller machines. The product is integrated with the bank’s proprietary digital banking platform, MyPrime, ensuring account monitoring and transaction management through a unified interface.
Advanced Security Features
Security remains a defining feature of TapIn. The device employs high-grade encryption protocols to safeguard sensitive financial data. An advanced fraud monitoring system continuously analyses transaction patterns to detect suspicious activity. Customers receive instant transaction alerts, enabling real-time oversight and greater financial control.
Across Bangladesh, Mastercard cardholders can access year-round privileges at more than 10,000 partner merchant outlets. Internationally, users may benefit from promotional discounts and incentives within the global Mastercard acceptance network.
Key Features of TapIn
| Feature | Description |
|---|---|
| Technology | Near Field Communication contactless sticker |
| Development | IDEMIA with ADN Technologies Limited |
| Acceptance | Global Mastercard merchant network |
| Cash Withdrawal | Prime Bank automated teller machines |
| Security | Advanced encryption and fraud monitoring |
| Partner Privileges | Offers at over 10,000 outlets nationwide |
| Alerts | Instant transaction notifications |
In his remarks, M. Nazim A. Choudhury stated that Prime Bank has consistently prioritised customer-centric service innovation. He described TapIn as a continuation of that commitment, designed to make everyday financial transactions simpler and more secure. Syed Mohammad Kamal noted that modern consumers lead fast-paced lives and require payment solutions that are swift, reliable, and safe.
With the introduction of TapIn, Prime Bank reinforces its ambition to strengthen technology-driven banking services and further advance the nation’s digital financial ecosystem.