Bangladeshi musician, composer, and performer Pritom Hasan has announced that he is stepping back from performing item songs in films, marking another notable shift in his evolving artistic direction. The announcement came alongside the release promotion of his latest track for an upcoming major Eid film, signalling a pause in one of the most commercially visible phases of his career.
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Rise from Viral Tracks to Mainstream Cinema
Pritom Hasan first gained widespread recognition through a series of unconventional and highly energetic music releases that quickly captured public attention in Bangladesh’s contemporary music scene. Songs such as Biansab, Girlfriend-er Biya, and particularly Kabab-er Haddhi became viral sensations, establishing him as an experimental and genre-defying artist.
Following the success of Kabab-er Haddhi in 2020, he initially distanced himself from the item-song format, expressing a desire to pursue broader and more diverse musical avenues. However, this break proved temporary, as he soon became a prominent figure in the Bangladeshi film industry’s commercial music landscape.
In the years that followed, Pritom’s involvement in film music—particularly high-energy dance numbers—became a consistent feature of major cinematic releases. His collaborations were especially prominent in blockbuster Eid films, frequently associated with leading actor Shakib Khan. Over four consecutive Eid seasons, his songs became a familiar element of mainstream commercial cinema.
Among his widely popular film tracks are Lage Ura Dhura, Chand Mama, and Lichur Bagan, each of which resonated strongly with mass audiences and contributed to his growing popularity in the film music sector.
High-Profile Collaboration with Runa Laila
For the upcoming Eid release Prince, Pritom Hasan has composed and performed a new item number titled Jwala Jwala, featuring legendary singer Runa Laila. The collaboration has drawn considerable attention due to the rare pairing of a veteran icon with a contemporary commercial music producer.
Pritom revealed that the project had been in planning for several years, with a long-standing ambition to present Runa Laila in a fresh musical setting. The concept was to blend her iconic vocal style with a modern, rhythm-driven dance composition, offering a reinterpretation of the traditional item song format.
The opportunity ultimately materialised around three months ago when the film project aligned with his creative vision, enabling the collaboration to move forward.
It was during the announcement of this song that Pritom also confirmed his decision to step back from performing item songs in films.
Statement on His Creative Direction
Explaining his decision, Pritom Hasan said he is taking a temporary break from contributing to film-based dance tracks. He emphasised that the move is not necessarily permanent, leaving room for a possible return in the future should the right creative opportunity arise.
He added that he intends to focus more on emotionally driven and personally meaningful music, referencing earlier works such as Shoroter Shesh Theke, More Jak, and Khoka. According to him, these compositions represent a more intimate and creatively satisfying direction, even if they do not generate the same level of mainstream commercial attention.
Pritom also acknowledged the role of both audiences and critics throughout his journey, expressing gratitude for the feedback that has shaped his development as an artist across different phases of his career.
Overview of Musical Contributions
| Category | Notable Works | Context |
|---|---|---|
| Early viral hits | Biansab, Girlfriend-er Biya, Kabab-er Haddhi | Independent and digital music scene |
| Film soundtracks | Lage Ura Dhura, Chand Mama, Lichur Bagan | Mainstream Bangladeshi cinema |
| Latest release | Jwala Jwala | Film Prince (Eid release) |
Beyond Music: Expanding into Acting
Alongside his music career, Pritom Hasan has been steadily expanding his presence in acting. He recently appeared in the Eid OTT release Cactus, directed by Shihab Shaheen, where he played the role of a hacker named Manash. The project also featured actress Mehazabien Chowdhury in a leading role.
He also has another acting project, the upcoming web film Tumi Ami Shudhu, which is currently awaiting release, further demonstrating his growing versatility across different areas of the entertainment industry.
A Career Marked by Creative Shifts
Pritom Hasan’s latest announcement reflects a broader pattern in his career trajectory, oscillating between mainstream commercial success and more experimental artistic expression. While his decision to step away from item songs brings a widely visible chapter to a pause, it also suggests a renewed focus on introspective and musically nuanced work.
As he transitions once again, his journey continues to reflect an artist in constant evolution—balancing popularity, experimentation, and personal creative fulfilment within Bangladesh’s rapidly changing entertainment landscape.