Global financial services leader Sun Life has officially obtained authorisation to establish a presence at the Dubai International Financial Centre (DIFC), marking a significant milestone in its strategic expansion across the Middle East. The firm is set to commence operations at its new DIFC office in December 2025, further strengthening its commitment to serving high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients in the region.
The new office will be led by Sun Life’s senior executive, Sameera Anand, a seasoned professional with extensive expertise in wealth management and international financial services. Under her stewardship, the DIFC office will aim to deepen relationships with both local and regional brokers, providing them with direct access to Sun Life’s global insights and innovative solutions. These offerings are specifically designed to meet the sophisticated financial needs of affluent clients, delivering bespoke investment, insurance, and retirement planning strategies.
The move into Dubai reflects Sun Life’s broader strategy of expanding its footprint in key international markets. Following the establishment of underwriting hubs in Hong Kong, Singapore, and Bermuda, the DIFC office represents a strategic addition that enhances the firm’s global infrastructure. This expansion not only bolsters Sun Life’s capacity to deliver tailored financial products but also positions the company as a trusted partner for brokers and advisers across the Middle East.
Industry analysts regard this step as timely, citing the region’s growing demand for complex and innovative wealth management solutions. By providing localised support and expertise, Sun Life will enable brokers to design highly personalised strategies that address the unique objectives of their clients.
A Sun Life spokesperson commented, “Our DIFC office is a clear reflection of our commitment to the Middle East market. We are eager to provide brokers and their clients with direct access to our global capabilities and solutions, helping them achieve their financial goals successfully.”
Once operational in late 2025, the Dubai office is expected to play a pivotal role in expanding Sun Life’s regional influence, strengthening broker relationships, and delivering bespoke financial solutions to some of the most discerning investors in the Middle East.