As the year drew to a close, Google released its annual report, “Year in Search 2025,” offering a revealing snapshot of Bangladesh’s evolving social, cultural and technological landscape. Far more than a list of popular queries, the report captures the shifting mindset of a nation becoming increasingly curious, informed and digitally engaged.
An analysis of search data shows that in 2025, Bangladeshi internet users explored a wide range of topics—from entertainment and politics to technology, sport and lifestyle—with a noticeably higher level of intent and information-seeking behaviour than in previous years. Many analysts have described the report as a digital document of a changing national consciousness.
Entertainment and Cultural Preferences :
According to Google, local culture and entertainment dominated search interests throughout the year. Domestic cinema, television dramas and OTT content outperformed Hollywood productions in search volume, reflecting a renewed confidence in Bangladeshi creative industries. For Dhallywood, 2025 marked a year of resurgence, and that revival was clearly mirrored in online trends.
At the top of individual search queries stood Dhallywood superstar Shakib Khan. His film Borbad emerged as the most searched and discussed movie of the year. Action thriller Tandob, starring Afran Nisho, and the rural-based drama Jongli also maintained strong public interest. On television and streaming platforms, Bachelor Point sustained its popularity, while the new drama Bohemian Ghora generated significant discussion among younger audiences.
Technology and Artificial Intelligence :
In the realm of technology, 2025 proved to be a transformative year. Google’s data indicates that approximately 96 per cent of Bangladeshi internet users employed artificial intelligence tools in their daily lives. Searches for AI platforms such as Gemini and DeepSeek were particularly prominent among students and professionals, signalling that advanced technology is no longer confined to specialist circles but has become part of everyday routines.
Sport, Politics and Public Life :
Cricket remained the dominant force in sports-related searches. The ICC Champions Trophy 2025, the Asia Cup and the Bangladesh Premier League (BPL) consistently ranked among the most searched topics. Live score searches peaked during high-profile matches against India and Pakistan. Football also attracted attention, particularly around clubs such as Fortis FC and Bashundhara Kings.
In politics, a defining moment occurred at the end of the year. The death of former Prime Minister and BNP Chairperson Begum Khaleda Zia on 30 December triggered an unprecedented surge in searches. International media described the event as the end of a political era, a sentiment clearly reflected in search behaviour.
Lifestyle, Travel and Education :
Search data also points to changing consumer habits. Bangladesh’s e-commerce sector is estimated to have grown by over 30 per cent in 2025, with electronics and fashion products leading searches. Health-conscious food trends such as hot honey, matcha and mushroom coffee gained popularity.
In travel and education, London, Tokyo and Kuala Lumpur were the most searched international destinations. Queries like “What is my IP address?” and “How to apply for a German study visa” indicate a growing focus on preparation, migration and global mobility.
Key Google Search Trends in Bangladesh 2025 :
| Category | Top Searches |
|---|---|
| Entertainment | Shakib Khan, Borbad, Tandob |
| TV & OTT | Bachelor Point, Bohemian Ghora |
| Technology | Gemini, DeepSeek |
| Sports | Champions Trophy, BPL |
| Politics | Khaleda Zia |
| Travel | London, Tokyo, Kuala Lumpur |
| Lifestyle | Matcha, Hot Honey |
Conclusion :
Overall, “Year in Search 2025” demonstrates that Bangladesh is moving confidently towards 2026—embracing its cultural identity while simultaneously aligning itself with global technology and knowledge-driven trends. These search patterns stand as a digital reflection of a nation in transition: curious, adaptive and future-oriented.
