The Bangladesh Cricket Board (BCB) has announced a significant sponsorship agreement with the automotive manufacturer Chery, introducing a luxury vehicle as the primary individual prize for the upcoming series against Australia. The agreement was formalised on Tuesday, 12 May 2026, at the BCB headquarters in Mirpur. This initiative is part of a broader strategy by the current ad-hoc committee, chaired by Tamim Iqbal, to enhance player motivation through substantial performance-based rewards.
Escalation of Player Incentives
Under the current administration, the BCB has established a pattern of providing high-value incentives to national cricketers. While top performers in the recent series against New Zealand and the current series against Pakistan were awarded motorcycles, the board has opted to increase the incentive for the Australia tour. The designated “Best Valuable Bangladeshi Cricketer,” determined by aggregate performance across both the One Day International (ODI) and Twenty20 International (T20I) fixtures, will receive a Chery motorcar.
BCB President Tamim Iqbal noted that this marks a return to a historic practice. The last time a luxury vehicle was presented as a performance award was approximately 21 years ago, following Bangladesh’s inaugural Test victory in 2005, a prize claimed by former opening batsman Nafees Iqbal.
Key Details of the Sponsorship Agreement
| Provision | Specification |
| Primary Prize | Luxury Chery Passenger Vehicle |
| Eligibility | Top Performing Bangladeshi Player (MVP) |
| Series Coverage | Australia Series (ODI and T20I Formats) |
| Corporate Partner | Chery Automobile |
| Historical Context | First car prize since 2005 |
| Objective | Enhancing player motivation and corporate reputation |
Institutional Reputation and Corporate Investment
The BCB President addressed the strategic importance of this partnership in the context of the board’s recent history. He observed that the organisation’s reputation had undergone significant challenges over the previous two years. The successful recruitment of a global brand like Chery is viewed by the administration as a restorative milestone for the board’s commercial standing.
Tamim Iqbal emphasised that the resurgence in corporate interest is a testament to the institution’s stability rather than individual influence. He clarified that the duty of the ad-hoc committee includes active outreach to the private sector to ensure the financial health of the sport. “The board is the ultimate entity; individuals are secondary,” he remarked, attributing the success of the negotiation to the prestige of the BCB itself. This influx of sponsorship is expected to create a more robust financial environment for the national team as they prepare for high-profile international engagements.