Dhaka, 25 January – Bangladesh’s popular fashion label Myclo has officially announced celebrated musician Habib Wahid as its new brand ambassador. The announcement was made at a press conference held on Sunday at one of Dhaka’s five-star hotels, attended by leading figures from the fashion house.
Habib Wahid, the main guest of the event, expressed his excitement about the partnership. “When Myclo approached me to become their brand ambassador, I immediately felt that it aligned perfectly with my personality and style,” he said. “Myclo’s casual and comfortable clothing resonates with my everyday fashion choices. I am confident that my fans will enjoy this collaboration as much as I do.”
Representing Myclo Bangladesh Limited, Director A.H.M. Ariful Kabir and Head of Marketing Yasir Sabab were present, alongside other senior officials. Ariful Kabir highlighted the strategic alignment of the collaboration, stating,
“Myclo has always prioritised quality, comfort, and contemporary fashion. Habib Wahid’s creativity, charisma, and strong connection with the younger generation perfectly reflect our brand philosophy. This year, we are launching a series of new designs and functional products, keeping customer preferences at the forefront of our work, and this focus will continue into the future.”
Yasir Sabab added,
“Habib Wahid is known for his distinctive yet effortless style, which mirrors the core values of Myclo. This partnership marks an exciting new chapter for us, bringing energy and innovation to our brand.”
The press conference also emphasised that the collaboration is expected to infuse fresh creativity into the brand. Myclo aims to solidify its position as a modern lifestyle label that offers comfortable, stylish, and practical clothing for everyday use.
Key Details of the Myclo–Habib Wahid Partnership:
| Aspect | Details |
|---|---|
| Brand | Myclo |
| New Ambassador | Habib Wahid |
| Main Focus | Promotion of casual and comfortable clothing |
| Partnership Objective | Introduce innovation, creativity, and a modern lifestyle image |
| Director’s Comment | Perfectly aligned with brand philosophy |
| Upcoming Initiatives | Launch of new designs and functional products in 2026 |
Through this partnership, Myclo is reinforcing its commitment to delivering high-quality, modern, and youth-oriented fashion. The collaboration with Habib Wahid is expected to open new horizons for the brand, combining style, comfort, and creativity to appeal to fashion-conscious consumers across Bangladesh.