BRAC Bank has formally recognised the top performers of its flagship bancassurance campaign, “Cholo Bidesh”, implemented in strategic collaboration with Pragati Life Insurance PLC. The initiative represents a significant milestone in the bank’s ongoing efforts to broaden access to insurance solutions while fostering customer-centric financial services.
The campaign showcased the successful synergy between BRAC Bank and Pragati Life, underlining the importance of partnerships in promoting financial inclusion. It also celebrated the dedication and outstanding performance of frontline staff and individual contributors who played a key role in driving customer engagement and adoption of insurance products.
The award ceremony was held on 18 December 2025 at a prominent Dhaka hotel, attended by senior leaders from both organisations, including BRAC Bank’s Managing Director and CEO, Tareq Refat Ullah Khan; Additional Managing Director and Head of SME Banking, Syed Abdul Momen; and Pragati Life Insurance PLC’s Managing Director and CEO, Md Jalalul Azim. Winners were honoured with air tickets as a token of recognition for their exceptional efforts.
Addressing the attendees, Tareq Refat Ullah Khan said, “The success of this bancassurance campaign reflects the dedication of our teams, their steadfast focus on customers, and the strength of our partnership with Pragati Life. Recognising these achievements is not only a celebration of individual excellence but also a significant milestone in our bancassurance journey.”
He further emphasised that the bank remains confident that its integrated banking and insurance model will continue to deliver value to customers while supporting sustainable growth in the coming years.
BRAC Bank continues to innovate its bancassurance offerings through strategic alliances and people-centric initiatives. Its Astha mobile application provides customers with easy access to microinsurance products at minimal premiums, all through a fully digital and user-friendly platform, reinforcing the bank’s commitment to inclusive and innovative financial services.
Top Performers of ‘Cholo Bidesh’ Campaign
| Rank | Name | Branch/Department | Award |
|---|---|---|---|
| 1 | Ayesha Rahman | Gulshan Branch | Air Ticket |
| 2 | Imran Hossain | Dhanmondi Branch | Air Ticket |
| 3 | Farhana Karim | SME Banking Department | Air Ticket |
| 4 | Tanvir Ahmed | Uttara Branch | Air Ticket |
| 5 | Nusrat Jahan | Pragati Life Liaison | Air Ticket |
The campaign’s success demonstrates BRAC Bank’s ongoing commitment to empowering its workforce, strengthening partnerships, and delivering innovative financial solutions tailored to customer needs.