FWD Hong Kong has reported a remarkable surge in new business premiums during the first nine months of 2025, significantly outpacing industry averages. First-year premiums nearly doubled compared with the same period last year, underscoring the insurer’s strong market performance across all distribution channels. The results were disclosed in a preliminary report released by the Hong Kong Insurance Authority (HKIA).
For the period ending September 2025, FWD Hong Kong’s annual premium equivalent (APE) for new business rose by 74% year-on-year (YoY), while the overall market recorded an average growth of 43%, more than double the industry rate. This robust performance demonstrates the company’s effective multi-channel strategy and strong customer engagement.
The company’s primary distribution channels also registered impressive double-digit growth:
The tied agency channel recorded a 52% increase in new business APE, compared with the industry average of 27%.
The bank channel reported a 67% rise, more than double the market average of 32%.
The brokerage channel contributed an 88% YoY increase, exceeding the sector average of 69%.
The online and direct channel demonstrated the most spectacular growth, with APE rising by 249%, compared with a market average of 111%, highlighting a clear shift among customers toward digital platforms.
The following table summarises FWD Hong Kong’s new business APE performance across distribution channels:
| Distribution Channel | FWD APE Growth (YoY) | Industry Average (YoY) |
|---|---|---|
| Tied Agency | 52% | 27% |
| Bank Channel | 67% | 32% |
| Brokerage | 88% | 69% |
| Online & Direct | 249% | 111% |
| Total | 74% | 43% |
Analysts attribute FWD Hong Kong’s outstanding growth to its diversified distribution network, expansion of digital offerings, and strategic initiatives to increase customer engagement. The company’s proactive focus on innovative insurance solutions and digital channels has enabled it to gain market share more swiftly than competitors.
In Hong Kong’s rapidly evolving and highly competitive insurance sector, FWD Hong Kong’s performance illustrates the potential for digitally enabled, multi-channel insurers to achieve significant growth. The combination of traditional and digital distribution channels positions the company strongly for continued expansion in 2025 and beyond.