The Singapore-based insurance technology company, Igloo, has officially launched an artificial intelligence-powered travel insurance sales assistant in Indonesia. The new digital tool is designed to manage the entire purchasing journey, covering everything from the initial product discovery stage to the final issuance of the policy, within a single conversational interface.
The virtual assistant, named Igi, has been fully integrated into Igloo’s dedicated Indonesian consumer platform, accessible via the domain igloo.co.id. According to a formal media statement released by the firm, the conversational tool is engineered to manage product discovery, facilitate policy comparisons, deliver tailored recommendations, process payments, and execute policy issuance within a single continuous interaction.
Modernisation of the Traditional Sales Infrastructure
The company highlighted that Igi operates on a 24/7 basis, providing round-the-clock availability to consumers looking to secure travel coverage. The deployment of this automated system is intended to replace the traditional telesales model previously utilised for travel insurance distribution.
For instances where complex queries arise or direct human intervention is required, the system features an escalation protocol that smoothly transfers the consumer to live human support agents via the WhatsApp messaging communication application. Igloo explicitly noted that the technical architecture of the system distinguishes it from standard, conventional chatbot tools, as it functions directly as an autonomous sales agent capable of managing the end-to-end purchasing process without forcing users to navigate away from the chat window.
Raunak Mehta, the Co-Founder and Chief Executive Officer of Igloo, generalised the deployment of the digital infrastructure, stating that Igi takes that same infrastructure and puts it directly in front of the consumer. He noted that the assistant interacts contextually with the customer, analyses the specific details of their planned trip, recommends the most appropriate insurance policy option, and finalises the sales transaction within minutes, regardless of the hour.
Market Context and Internal Performance Metrics
The artificial intelligence assistant is currently live and operational in Indonesia. According to data provided in the official corporate statement, the current insurance penetration rate across the Indonesian market stands at 2.7 per cent. Igloo indicated that the launch of Igi is strategically aimed at mitigating and overcoming existing consumer barriers within the travel insurance acquisition process. These identified market barriers frequently include high product complexity, the friction associated with comparing policies across multiple distinct insurance providers, and restricted consumer access to sales assistance outside standard business hours.
Internal performance data compiled and provided by the technology company indicates a measurable increase in consumer engagement following the rollout of the conversational tool. Igloo reported that users who actively engaged with the Igi assistant were 44 per cent more likely to complete a policy purchase compared to consumers who utilised the standard, non-conversational website experience. Furthermore, the company’s internal metrics revealed that users operating within a hybrid model workflow achieved conversion rates that were more than 1.7 times higher at the exact point of purchase.
Future Roadmap and Broader AI Integration Plans
Following the initial rollout on the web platform, Igloo revealed its future expansion roadmap for the conversational sales tool. The insurtech company plans to extend the operational footprint of the assistant by launching it directly onto the WhatsApp messaging platform. Additionally, the firm intends to expand identical conversational artificial intelligence capabilities to diversify its sales channels for other insurance products, including motor insurance and personal accident coverage.
The launch of the Igi sales assistant in the Indonesian market forms part of Igloo’s broader corporate strategy involving the systematic deployment of artificial intelligence. The firm confirmed that it is actively integrating automated technologies across various internal operational functions, including insurance underwriting, fraud detection, claims processing, and front-end sales distribution systems.