A new chapter has begun in the Asian music industry with the appointment of Filipino music executive Roslyn Pineda as President of Sony Music Publishing (SMP) Asia. She will succeed long-serving President Carol Ng, who is set to retire at the end of March 2026.
Pineda, formerly the General Manager of Sony Music Philippines, will now oversee all creative and business operations across Asia. Her focus will be on expanding global support for the region’s songwriters and ensuring their work reaches a wider international audience. In her new role, she will be based in Hong Kong.
Having previously served as Vice President of Artist Relations and Business Development for SMP Asia, Pineda brings a wealth of experience to the top leadership position.
In a statement, Pineda said,
“I am delighted to take on this leadership role at Sony Music Publishing Asia. This is an exciting time for our industry and the region. I look forward to collaborating with our talented team and working alongside Guy Henderson and John Platt to empower Asian songwriters. We will prioritise creativity and innovation, fostering a vibrant environment where our creators’ voices are heard and celebrated.”
Guy Henderson, President of Sony Music Publishing International, added,
“Ros brings a fresh perspective to SMP Asia. With over two decades of experience and her exceptional talent development skills, she will drive our business expansion across the region. I am confident she will play a pivotal role in amplifying the impact of Asian artists.”
Pineda, affectionately known among Filipino fans as “Mama Sony,” is credited with relaunching the Sony Music brand in the Philippines and signing prominent acts such as SB19, Ben&Ben, and IV of Spades. She is well known for her active presence on social media in support of artists and for attending launches and press conferences.
Her international collaborations include working with global stars such as John Mayer, F4, Leehom Wang, Jessie J, Sekai no Owari, Ricky Martin, Alicia Keys, and One Direction.
Key Roles and Achievements of Roslyn Pineda
| Position / Role | Description |
|---|---|
| GM, Sony Music Philippines | Managed Philippine operations and relaunched the brand |
| VP, Artist Relations & Business Development | Developed artists and business relations across Asia |
| President, Sony Music Publishing Asia | Oversees Asia’s creative & business operations; expands global support |
| International Artist Collaborations | Worked with John Mayer, One Direction, Alicia Keys, Ricky Martin, among others |
Pineda’s appointment is regarded as a significant milestone not only for Sony Music but for the entire Asian music industry. Her leadership promises to strengthen artist development, foster creativity, and pave the way for future initiatives and international expansion.