Pop sensation Sabrina Carpenter has once again pushed the boundaries of creativity. On 8 February, during the broadcast of Super Bowl LX, she starred in a strikingly imaginative Pringles commercial, introducing the quirky character “Pringlio,” a man entirely constructed from Pringles chips. With her trademark wit, Sabrina quips in the advertisement, “I am so over boys.”
The ad transports viewers into a whimsical universe where Sabrina and Pringlio engage in a series of humorous and unexpected adventures. From dining dates to kite-flying escapades, and even cheeky kiss-cam moments at a stadium, the narrative brims with lighthearted absurdity. The climax occurs when Pringlio faces an exuberant crowd outside a concert, amplifying the surreal and comedic energy of the storyline.
A concise 30-second version aired on NBC during the Super Bowl, while a longer, extended cut is available online. The commercial was directed by Vania Heyman and Gal Muggia, both of whom collaborated with Sabrina on her visually stunning music video for Manchild last year.
In a statement to The Hollywood Reporter, Sabrina reflected on the experience:
“Filming alongside a man made entirely of Pringles was a first for me. Working with Vania and Gal again was incredible. Their creativity, combined with the Pringles brand team, allowed us to bring this ad to life in a playful and humorous way.”
She added,
“Maintaining authenticity with my brand was important. I wanted to create something unconventional that also carried my sense of humour.”
Beyond the commercial, Sabrina continues to stay active in entertainment. She recently performed Manchild at the Grammys, delivering an energetic airport-themed dance in a pilot’s uniform atop a luggage conveyor belt. She also appeared in the revival of The Muppet Show, performing alongside a Muppet chicken and delivering a duet of Islands in the Stream with Kermit the Frog and Miss Piggy.
Super Bowl Advertisement Details
| Element | Description |
|---|---|
| Advertiser | Pringles |
| Star | Sabrina Carpenter |
| Character | Pringlio (man made of Pringles) |
| Directors | Vania Heyman, Gal Muggia |
| Broadcast Date | 8 February, NBC |
| Version | 30-second broadcast; extended online version |
| Key Scenes | Dinner, kite-flying, kiss-cam, concert crowd |
| Related Projects | Manchild Grammy performance; The Muppet Show revival |
Sabrina has hinted at a potential future role as a Super Bowl halftime show host but plans to release additional albums first. Her combination of humour, ingenuity, and musical talent continues to bring fresh dimensions to modern advertising and entertainment.