Mumbai (Maharashtra) [India], 12 March 2026 (ANI): Legendary Indian singer, composer, and pianist Adnan Sami has officially signed a new collaboration with Zee Music Company to create non-film music. The announcement was made by the label on Thursday, marking a significant expansion of its non-film music portfolio.
A Padma Shri awardee, Adnan Sami has been a defining figure in Indian music for over three decades. He is celebrated for timeless hits such as Lift Karade, Kabhi To Nazar Milao, Tera Chehra, and Bheegi Bheegi Raaton Mein. His international accomplishments are equally impressive: he became the first Asian artist to sell out two consecutive nights at London’s Wembley Arena, a milestone in global music history.
Speaking about the partnership, Sami said,
“Music has always been a medium for exploration and connection for me. I am thrilled to begin this new chapter with Zee Music Company. This collaboration allows me the freedom to explore new sounds while staying true to the essence of melody.”
The label also welcomed contemporary pop artist and producer QARAN to its roster. Sujal Parekh, Chief Business Officer of Zee Music, commented:
“It is a matter of pride to welcome an extraordinary talent like Adnan Sami. His influence spans generations. Partnering with the modern artist QARAN further demonstrates our commitment to promoting Indian music globally and nurturing emerging talent.”
QARAN, a pioneer of modern Indian urban pop and the creator of hits like Haaye Oye and the breakout track Tareefan, added,
“Indian pop is entering a phase where it can reach audiences worldwide without losing its core essence. I am eager to carry this sound forward and connect Indian music to a global stage.”
Both artists are managed by leading entities in the industry: Adnan Sami is co-managed by Exceed Entertainment and Big Bad Wolf, while QARAN is represented by Big Bad Wolf. New music from both is already in development, reinforcing Zee Music’s strategy to create a strong platform for creative freedom and innovation in non-film music.
Key Artist Information
| Artist | Role/Title | Popular Tracks | International Achievements |
|---|---|---|---|
| Adnan Sami | Singer, Composer, Pianist | Lift Karade, Tera Chehra | Sold out two consecutive nights at Wembley Arena |
| QARAN | Pop Artist, Producer | Haaye Oye, Tareefan | Promoting Indian pop globally |
With this initiative, Zee Music Company aims not only to expand the horizons of non-film music but also to provide a platform for innovation, diversity, and the growth of emerging Indian talent. The collaboration with Adnan Sami and QARAN is set to open new avenues in Indian music while bridging traditional melody with contemporary global sounds.