The international recording artist Shakira has officially launched the music video for “Dai Dai”, the designated official song of the 2026 FIFA World Cup. Released on Saturday, 23 May 2026, the four-minute visual production includes prominent appearances by elite international footballers alongside the singer. The music video generated rapid digital engagement upon its release, surpassing 5 million views globally within its first 12 hours online.
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Cinematic Production and Visual Concepts
The music video was filmed on location in Miami under the direction of prominent music video filmmaker Hannah Lux Davis. The production contains several distinct scenic segments, including a notable sequence where Shakira is positioned atop Mexico City’s famous Angel of Independence monument.
Another major portion of the video features the artist performing a choreographed routine in a desert setting accompanied by a group of African children. The opening sequence establishes the sports theme of the track by showing global football stars on the pitch delivering a unified message directly to the camera.
Structural Timeline of World Cup Anthems
The release of “Dai Dai” marks Shakira’s return to the official FIFA World Cup musical platform after a 12-year interval. This project represents her third time performing a headline track for the quadrennial tournament.
The artist’s historical contributions to the official tournament discography, along with the technical parameters of the current release, are structured in the table below:
| FIFA World Cup Year | Official Track Title | Featured Collaborators | Music Video Director / Settings |
| 2010 (South Africa) | “Waka Waka (This Time for Africa)” | Freshlyground | Marcus Raboy (Los Angeles) |
| 2014 (Brazil) | “La La La (Brazil 2014)” | Carlinhos Brown | Jaume de Laiguana (Barcelona) |
| 2026 (North America) | “Dai Dai” | Burna Boy | Hannah Lux Davis (Miami & Mexico City) |
Cross-Cultural Elements and Footballer Cameos
To create a cross-cultural musical experience, tournament organisers paired the Colombian singer with Nigerian Afrobeats star Burna Boy. The track combines distinct musical styles, intending to represent diversity and international unity through the shared passion of the global football community.
The video’s opening segment features high-profile athletes, including Argentina’s Lionel Messi, France’s Kylian Mbappé, and Norway’s Erling Haaland. Appearing in stadium settings, the players look into the camera to state: “We are ready.”
Tournament Timeline and Format
The release of the full-length video comes just weeks before the start of the 2026 FIFA World Cup, which is hosted across North America. For the first time in the tournament’s history, the event will feature an expanded format consisting of 48 national teams.
The competition is scheduled to begin on 11 June 2026 and will conclude with the final match on 19 July 2026. The official anthem by Shakira and Burna Boy serves as the primary promotional soundtrack for the tournament, building fan anticipation ahead of the opening fixtures.